IFTTT Replacement

I use ifttt to automatically publish links of my latest blog posts on LinkedIn and twitter.

The Applets I am using used to run every 20 minutes, and if there was new content, it would publish the link. Recently I noticed a big delay in posting the links, I checked and found that most of the Applets now run every few hours instead of 20 minutes. I don’t like that.

I am searching for an ifttt replacement now. Something that would take an RSS feed and automatically publish new links to social platforms.

It turned out for better

I was having a conversation with a friend and we opened up and shared some of our darkest moments. There was a moment of silence and I broke it by saying “but you know what, it turned out for better”.

That’s when my friend said he isn’t sure if it turned out for better, or we overcame the hardships at the time. We tend to undercredit ourselves when we get through hard moments. We credit the circumstances for our survival.

It is true that circumstances have a big say in passing hard moments, but it is our perseverance that really brings us forward. So next time you pass a tough moment, credit yourself by remembering how much perseverance you put into becoming where you are today.

Facilities for disabled guests

Booking.com tried making the experience of finding accessible hotels better, unfortunately they made it worse, and I was part of this.

Facilities for disabled guests

I am planning a trip to Dortmund and noticed that they changed their “Facilities for disabled guests” filter – which allowed filtering for accessible properties on the site – to a more granular set of filters such as “Wheelchair accessible”, “Toilet with grab rails”…etc.

You can see the filters on the left

The problem with “Facilities for disabled guests” was that it didn’t mean anything. I still have to call each hotel, ask if they have wheelchair accessible rooms of the type I am looking for, and if the rooms are available for the dates I choose. After sometimes few, sometimes many calls, I would find a hotel that meets the criteria and book it. It is a tedious process, but it is the best available option that I am aware of.

More details ≠ better experience

Back in 2015 – when I was working there – I complained about how hard it is to find accessible rooms on the website. The best thing about working for Booking is that you can quickly ramp up an idea and run an experiment. That’s what we did back then. We ran a few experiments.

The experiments were no success. We thought the problem might be in the data we had. We only had this “Facilities for disabled guests” which is self reported by the hotel and subject to their interpretation of understanding what it means. That’s when I did a lot of research of what makes a hotel accessible and came up with a list of data points that we should collect from hotels. We collected them, and finally it is now live as you saw in the previous screenshot.

The problem with the new more granular filters is that they show less properties. I did the same search on the mobile website, which still has the “Facilities for disabled guests” filter. I was able to filter for more properties (26 properties) than the one on desktop (8 properties in the best case).

Mobile site
Desktop

Finding really accessible rooms

In retrospect, I think my approach back then was wrong as I didn’t travel a lot and didn’t understand the problem from both sides, the “disabled” traveler and the hotel. Now that I did my homework contacting 300+ hotels in Berlin, I realized it is not a problem of collecting more data, well, it is about information but not the way I tackled it earlier.

My hypothesis (it is always a hypothesis until the data punches you in the face) is that there is no way to make a wheelchair user find and directly book accessible rooms online unless they are their own room category just like Twin and Double. There should be Accessible Twin or Accessible Single.

Some hotels already do that on their own website (I have a few examples but I am too lazy to dig into my data to find them), and some already do this on Booking.com but they are like unicorns. It is almost impossible to find them as it is only mentioned in the room title which you can’t search for.

Bavarian Inn
Queen Room with Mobility Access – DoubleTree Amsterdam

I hope this post triggers some change for better. Booking is full smart people, and they can definitely make this better. Until then, please return the “Facilities for disabled guests” filter, because I can’t plan my trip to Dortmund.

App Store 30%

I recently read about the backlash on Apple and Google’s 30% cut on every transaction on their stores.

Fortnite game will no longer be supported on Android. Players are asked to disable the security features and install the application outside of Google play store. I wonder if others will start doing this, or if there will be a new Android store with better economics at least for games.

This is not possible on iOS. Today I was on YouTube app on my iPhone and it prompted me to try YouTube premium free for one month. As usual I like to check those funnels and noticed something weird. It costed 16 Euro per month after the trial even though I saw it before on the web version costing 12. I went to YouTube mobile web version and surprise surprise, it costs 12.

So Fortnite is circumventing Google, and Google can’t circumvent Apple so they are charging more, and probably Spotify have a similar dynamic with both Apple and Google since they can charge less for their music services since they both own Apple and Google music respectively.

What I like about this interesting dynamic is how it shows the strength of the big players, and that there is no single playbook for how to do things.

Fortnite will sacrifice the revenue drop from play store, because apparently they expect to make more from their fanatic users who will just do anything to download the game. And Google is charging more on iOS, expecting users to not bother and still pay.

Tweets are my own

Many people on twitter have in their bio some sort of a disclaimer such as “Tweets are my own and don’t represent my employer”. In my opinion this is totally useless.

If I say something stupid related to my employer, the audience following me won’t say oh, he doesn’t represent his employer, it is just him. People don’t care and won’t draw such a distinction.

And if it gets worse, you will be sacrificed by your employer. No hard feelings, it is the deal.

That’s why I wouldn’t waste part of my twitter bio on something that useless.

Premortem

One of the things I observed many times in different jobs is that I am skeptical of something, I raise my voice, no one listens. I talk privately to other people that were part of the same discussion, they have similar concerns to mine, but they they didn’t raise them.

One reason could be not wanting to sound the skeptic in the room, or they don’t feel comfortable speaking in a group setting, or there was this particular person (most of the time a big manager) they don’t want to speak in front of. Regardless of the reason, it is one of those cases where multiple people have concerns but wouldn’t raise them.

I was listening to the knowledge project episode with Annie Duke, a world poker champion. One of the things she mentioned about decision making is premortems. I searched it further and found this Harvard Business Review article from 2007. I normally don’t like HBR articles due to their repetitive boring pattern and lack of insights most of the time (I can write a post specifically on that), but this one is a good start on the topic.

Here are the parts I like the most:

A premortem is the hypothetical opposite of a postmortem. A postmortem in a medical setting allows health professionals and the family to learn what caused a patient’s death. Everyone benefits except, of course, the patient. A premortem in a business setting comes at the beginning of a project rather than the end, so that the project can be improved rather than autopsied.
……
A typical premortem begins after the team has been briefed on the plan. The leader starts the exercise by informing everyone that the project has failed spectacularly. Over the next few minutes those in the room independently write down every reason they can think of for the failure—especially the kinds of things they ordinarily wouldn’t mention as potential problems, for fear of being impolitic.
…..
Next the leader asks each team member, starting with the project manager, to read one reason from his or her list; everyone states a different reason until all have been recorded. After the session is over, the project manager reviews the list, looking for ways to strengthen the plan.

I didn’t know about premortems before. Sounds interesting as it provides this safe environment where different people can raise their concerns. I imagine the biggest challenge would be when to organize one? which decisions need a premortem? and how open are the people involved to facing their potential failure before a new exciting initiative they are going into? Those are questions I am yet to answer.

User Stories Template

A developer friend of mine approached me asking for a template on writing user stories. He said that he is doing this at work but the feedback he got was that his way is too technical. The internet is full of templates, so here is another one.

Questions list

  • Who is the user?
    • As a customer…
  • What is the problem you are solving for them?
    • I waste a lot of time reordering things I already ordered before.
  • Based on what do you know it is a problem (Numbers, user research, survey, or just a guess)?
    • We know this because for the past 2 months, 30% of customers reordered the same items.
  • Why is it a problem?
    • An order takes on average 5 minutes to create, we can save this time for customers leading to higher sales and customer satisfaction.
  • What’s the proposed solution?
    • We will experiment showing customers their most recent orders. Allowing them to add the items to a new shopping cart without having to type in the search bar.
  • How will you measure success?
    • We will use % of orders created from already existing ones vs those created from scratch as success metric. We expect this % to go up.

You should end up with something like this:

As a customer, I waste a lot of time reordering things I already ordered before.  We know this because for the past 2 months, 30% of customers reordered the same items. An order takes on average 5 minutes to create, we can save this time for customers leading to higher sales and customer satisfaction.

We will experiment showing customers their most recent orders. Allowing them to add the items to a new shopping cart without having to type in the search bar. We will use % of orders created from already existing ones vs those created from scratch as success metric. We expect this % to go up.

Random Thoughts

It has been a while since I wrote something. This is normally a good trigger for a random thoughts post.

As much as I like writing, and really love what Fred Wilson has been doing blogging daily for the past 10 years, I am recently questioning my ability to follow the same path. It is a hard to build habit. It has enormous benefits that I talked about earlier, but I don’t have the persistence to keep doing it daily. I also observed that there is a negative correlation between the number of posts I published, and how much is going on in life. I write more when I am at a sweet spot of interesting conversations, and free time. Which I am currently not at.

There is also the same negative correlation between how much I write and how much Arabic content I am exposed to. I recently unmuted everyone I muted on twitter, which included all my friends and one of my sisters (I muted anyone posting content I don’t like and would keep me in touch with what’s happening in Egypt). This made me exposed to a lot of Arabic content, which resulted in whenever I want to write, I expressed my thoughts as an Arabic tweetstorm.

I am always torn between writing in Arabic or English. In Arabic I know I can reach bigger audience, because not many people write on the same topics I do, and I think I have the ability to write what’s to the point. However, English has better long term benefits like improving my English, and career opportunities by people approaching me because they read something I wrote.

Work is so interesting these days. I never thought developer tooling can get this interesting. We launched new features on our platforms that allow our developers to operate at scale (I hope I have the time to publish some of this on the Zalando blog). We also screwed up a couple of times especially with changing stuff without communicating before. I discovered that some features you need to announce before releasing because it leads to confusion even if it provides better experience. And now it is getting more interesting as we are analyzing the tech stacks and thinking how easy it would be for a team to move to the Kubernetes infrastructure provided by my team. When you have a lot of data you can do lots of interesting stuff. Unfortunately this part of the post is a bit vague because I am afraid to break confidentiality, but the takeaway is it is getting more interesting for me. And BTW, I am hiring a product manager to join my team, come join me or refer someone you know.

I started learning German. After 20 months in Germany I finally signed up for my first German class. It is level A1.1 and I am a bit bored. I already know most of what’s being taught. A second problem I have in general with all language learning techniques I tried so far (Audio courses, Duelingo, Babbel, Rosetta stone, and classes) is the lack of gratification that would motivate me to continue learning the language. You have to invest a lot upfront before you are able to hold a meaningful conversation with someone, which leads to losing motivation in the middle and making language learning  tedious. I am saying this and I am the extroverted butterfly who talks to every random person on the street. I can imagine it is far worse for people dealing with social anxiety. I don’t know the solution, but I think my next step will be a private tutor.

A random thoughts post can’t be without talking about books. I finished “The Subtle Art of Not Giving a Fuck”. I liked it. It was an easy read, and follows a stoic approach to life, which is quite similar to my and my father’s approach to life. It got boring a bit in the middle, and the author tried being deep at the end, but it didn’t have the desired impact on me. I couldn’t relate to death the way from the way he wrote about it. Overall it is a good light read.

I am currently switching between “The upside of stress” and “Skin in the Game”.

The upside of stress is by the same author of “The willpower instinct”. The book is about an interesting point of view towards stress. A more positive one. However, it can be summarized in 50 pages instead of the 200+. The book is full of personal anecdotes, and studies that seem far from having the argued impact. With psychology having a reproducability crisis, I wonder how much of it stays true over time.

Skin in the game is the second book I read by Nassim Talib after Antifragile. Nassim has this interesting way of stating the obvious in a convoluted way that makes it sounds too deep. I like reading him because he is a contrarian and normally has different ways to explain the same thing (Fat Tony, Greek mythology, history, modern day events…etc).

I am swamped these days between work, German, and my sister who is visiting me in Berlin.  I like it.

Product Management Book Recommendations

Product management is interdisciplinary. There is strategy, tactics, communication, process, design, user research, engineering, data, analytics…etc. Each of those is a lever in the PMs arsenal of tools, and it is a topic on its own. Great PMs know how to use their highest impact levers to achieve the goals of the product they are managing.

My recommendation is to pick a few topics, and dive deep into them, while experimenting on the job with what each lever does and how can you get better at it.

Now to answer your question, here are a few books I read that are relevant to different topics/levers (Not sorted in any order):

  • Hooked: How to Build Habit-Forming Products >> Do you know that FB figured out in their early days that if a new user adds 10 friends in the first week, they don’t leave Facebook? This book is about what makes users stick, what goes into their minds, and what are the elements that drive this habit formation. The book is a bit overrated in my opinion (maybe because of all the buzz I see from its author), but it is worth a read.
  • Influence: The Psychology of Persuasion >> The book is mainly written for marketers in 1995, but If you want to understand the psychological tricks companies apply on users today (What if an ecommerce company show users the fastest selling items, creating a fear of missing out? How about some social proof from their FB connections? Or showing very expensive items next to less expensive ones to create a contrast effect, making the less expensive item being perceived as cheap?). This book is about those ideas.
  • Traction: How Any Startup Can Achieve Explosive Customer Growth >> If you want to understand what are the available growth channels and how to use each of them. Understanding growth is essential to building great products.
  • Lean Analytics >> For different metrics models related to different product types. What metrics are relevant for e-commerce? SaaS? Social Networks?..etc. By experience those will become natural to you, but if you are new to the topic or want to understand the bigger picture, this is a good start.
  • Cracking the PM Interview: How to Land a Product Manager Job in Technology >> Although it is written for those looking for a job, what I like is that different chapters cover different skills that are applicable to the PM job. I recommend reading it if you don’t know your biggest levers, it will open your eyes to some topics that you may not be fully aware of. One caveat though: If you are reading it to find a job, it is highly tailored to US companies processes and interview questions (Google, FB, Yelp…etc). If you are interviewing with European companies, the ideas and the questions might be a bit different.
  • Never Split the Difference: Negotiating As If Your Life Depended On >> Important for navigating tough stakeholders.

There is also this list which combines a few books I saw recommended by multiple people I trust.

Unpopular Opinion: Stop Patronizing Users

I think this is fine by Facebook. It can be considered a dark pattern, but it serves its goal which is getting as many users as possible past this screen.

Facebook is a company that prioritizes growth (signups, engagement, time spent…etc) above all else. They measure everything and they know what they are doing.

I expect they tested multiple versions of that page and found this version to lead to the highest acceptance rate, without hurting engagement or leading users to leave the service.

I deleted my Facebook account two years ago. My feed became too toxic because of what’s happening in Egypt. I felt way better after doing this and I encourage everyone I know who is going through some depressive episodes to do the same.

However, this is only my perspective, and it doesn’t make the wellness argument right (the argument that spending time on Facebook makes people feel worse).

One point that didn’t get enough attention in Mark’s EU hearing is when he mentioned that Facebook researched the wellness topic. He said one of their findings is that people feel worse if they mindlessly scroll through their feed watching news and videos. They feel better and less lonely if they see content from their connections. That’s why Facebook altered the news feed algorithm to show more of this content.

I don’t like the current tone in the industry that patronizes users by considering them unable to decide for themselves. There is some truth to this argument but it is a slippery slope if we start thinking we know what’s right for people.

The internet is an open space and people are able to decide what’s good for them. If you think you can do better, do it, otherwise stop patronizing others considering them stripped of their free will.