Sneaky UX – Deliveroo

I decided from now on to call dark patterns sneaky UX. I feel dark patterns is so evil, while most of the times it is not that dark.

Today’s sneaky UX comes from Deliveroo. A food delivery service in Europe.

If you start adding things to the basket, it will tell you the minimum is X for this restaurant.



If you click check out without meeting the minimum order price, you will get this.



I find it sneaky because it doesn’t tell me I could do this. I am sure many users who don’t meet the minimum order price either quit or keep adding things to their basket to reach the minimum.

This could be clearer.