Facebook has published a very good medium post on how they designed and launched reactions for the web and mobile. It is a well detailed post that you can read here.
What this post lacked is the result of the project after being live for few months now. I wonder how is engagement post like era? Did it go up, down, is it as Facebook anticipated? Less, more?
I am curious to see how this one year project drove Facebook’s engagement metrics given the time and resources invested in it. I am also waiting to see whether they will extend it to other areas such as comments & third party websites, which might change the way feedback is given across the whole web. There will be some challenges like getting the default like reaction out of people’s mind towards a more balanced & distributed reactions.