The supermarket entrepreneurship

I saw this Ad on LinkedIn. The biggest supermarket chain in the Netherlands is running a competition for the best startup with a product that’s sellable in the supermarket.

The text is machine translated using Google

The winner will recieve 250K euros to further develop their product, and one year of shelf space at Albert Heijn.

There is a bias in the entrepreneurial scene towards tech. This bias is mainly because tech people are very vocal on the internet which gives them reach and scale. And because it costs way less money to start a tech company than to build, produce, distribute, market and sell a physical product.

I think this is a great idea. It will draw the attention to a breed of entrepreneurs not likely to be talked about. It will introduce new innovative products to the market. And it will help these entrepreneurs get feedback, and maybe capital for their ideas. It is a win-win for everyone.

Let’s see what we will get. If you are interested in the details here is the link.