LinkedIn Recruiter Signals

I was browsing a GoEuro job on LinkedIn when I saw a banners saying something about signaling to recruiters that I am ready for my next move. As usual I clicked to see what is this which took me to a LinkedIn page with a switch button that I could turn on to tell recruiters I am ready for my next move.

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I played with it a little, turned it on and off. As soon as I turned it off, I got the following email.

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I liked the reply to share feedback. Makes the feedback process natural and easy. Not many big companies do this.

Second, here are the two feedback points I sent to the team

  • Can recruiters in my company see this? It would be embarrassing if yes.
  • The feature didn’t indicate whether it is about just being interested in hearing from others, or by turning it on it means I am ready to move and leave my current job. I know that both seem the same, but for me they are a bit different.

 

Now, if you know someone who is suitable for this Business Operations Manager opportunity at GoEuro, please introduce us.

Branding in a tech company

One of the things I learned by watching Garyvee is the difference between branding and marketing in the online world.

On the internet, you can either be a transactional marketer, or a branding guy.

You can spend money on Google/Facebook, drive a % of users to your funnel, optimize CTR & CPC, repeat. Or you can spend money on snapchat stories, fun competitions, blogs, any valuable content that may not drive direct results to your funnel but increases the volume of the conversation about your brand.

You could do both. It depends on your size & goals.

One thing I never understood when I read marketing and branding user research for an online product. What action should I take if I knew that 20% of our users shop online, spend more time on social media, or like to buy the cheapest thing?

When you read these reports, there isn’t much one can do. Online products are not sold on shelves and advertised for on TV. I don’t have to find the best retailer to put my product in. I don’t have to define upfront how the TV campaign will be perceived.

The online cycle is way shorter. You have to keep testing ideas all the time, optimize what works, and get rid of what doesn’t. It applies to branding, transactional marketing, and product features. The principle is the same, the difference is what you are optimizing for.

Maybe I am wrong, tell me what actions you could drive by reading such reports.

Google Docs

I am frustrated by Google Docs. Google got the collaboration part right, very right. Then they stagnated on making it better. It hasn’t improved much since then.

Google spreadsheet misses some features that are used on a daily basis by anyone using excel such as cutting and pasting columns. Whenever you cut a column in excel and paste it somewhere else on the document, excel will shift the other columns to the right and insert the cut column in the middle. Google spreadsheet replaces it.

I am helping a friend write an application for a scholarship. Since this is a lot of collaboration, we are using Google docs. The scholarship application requires specific word count to every section. In Microsoft word, if you select lines of text, the application will tell you how many words you’ve selected and how many there are in the document overall. I now have to select text, copy it to word, check the word count, edit, copy and paste again in Google Doc.

I won’t talk about manipulating tables in Google Docs and Google Slides. This needs a series of posts.

The problem is not the lack of these features, the problem is it hasn’t improved much since inception. When Microsoft released it’s office online suite, it was no where close to Google’s. I don’t know how far Microsoft’s product went but now there is a switching cost to move to Microsoft. I also have to use Google docs at work for collaboration since we are on the Google stack.

The message I use to search for apartments

Finding an apartment is a tedious process. I hate it.

One of the things I gave a lot of thoughts to is the message I send to landlords to get a viewing. I used to write quite lengthy messages until Khaled Kandil gave me the following one.

Dear Sir/Madam,

My name is Mostafa Naguib, working as a Product Manager for GoEuro in Berlin.

Would you please tell me when can I visit the apartment for viewing?
Looking forward to hear from you.

Best Regards,
Mostafa Naguib

The message above I would say converts very well. At least in Germany. Feel free to use it. You are welcome.