English in the autonomy race

One of the surprises when I see jobs posted by German car manufacturers is they still post them in German. I am not talking about typical jobs, I am talking about jobs related to connected mobility and autonomous driving.

In a world more competitive than ever and with scarcity of skillful people for the next vehicle era, using German is significantly limiting those German manufacturers to compete with their American counterparts, and with smaller startups.

The first step for German manufacturers to catchup is to switch to English, in Germany.