Cultural anthropology in technology

Sometimes I think anthropology, and sociology could be extended to include the study of cultural differences in tech designs.

For me this is most obvious between American & European websites. I feel I can blindly differentiate if a website is American or European.

American websites emphasize on negative spacing, visuals, and typography.

European websites are more information dense, and bulkier.

This is most obvious when you compare specific verticals with almost identical functionality like travel and food delivery.

The connection I see is in European focus on efficiency (being blunt and direct), while the American focus on aesthetics and perception.

There are some exceptions here and there, like Deliveroo, and Zalando in Europe looking American, and Amazon in US looking European.

The connection is obvious if you give enough attention.