I am realizing more and more how hard sizing is in the fashion industry.

I bought some clothes online and most of it turned to be not my size. Sadly sizes are not the same across brands nor countries,.

There is an entire sizing team at Zalando trying to figure it out what size to recommend to you.

In the second hand business it is even harder, as not all the clothes have the label still on. Also second hand doesn’t benefit from the repetition that companies like Zalando benefit from.

I recently was in a meetup and met someone working for a start-up that just does sizing recommendation across brands. She told me it is the top reason for returns (I actually don’t know how it looks for Zalando as I know nothing about the consumer facing part).

Sizing is hard.