Online Evolutionary Biology

I wonder if Facebook use their data to study human behavior the way evolutionary biologists study humans. I have once said Tinder is evolutionary biology wrapped in an algorithm. I think with Facebook that’s a bigger case.

I won’t be surprised if they have data about behaviors of different segments such as gender, race, country, and others behaviors that they are not able to share due to the controversy it will draw or to not lose some competitive advantage. Facebook is the representation of human connections and this is what they are engineering, and able to reverse engineer.